A new generation of inspiring businesswomen

7 April, 2014

Written by: Campaigns team

Better jobs, business and skills

Brand Amplifier recently celebrated its latest crop of sensational female entrepreneurs at the ITV studios on the Southbank. The 22 finalists from the 2014 brand strategy boot camp, pitched to a panel of judges for their chance to win one of the prizes.

inspirational Konfikids characters

Lambeth-based Cleo Soazandry of Konfikids, won the special social media award. Congratulations also to Emma Lanman of Van Girls, who was awarded the top prize, Curious Handmade and Thinking Bob, which shared the second prize, and Vicky’s Kitchen, which won third prize.

Cleo Soazandry, founder of KonfikidsTwenty-eight year old Cleo, co-founded Konfikids with her five-year old son Raees. It was Raees that inspired her to design and create a diverse range of inspirational children’s characters and products that can boost a child’s self-confidence and imagination.

Another Lambeth finalist, Robyn of Archie Mac London, designs textiles that can tell stories and creates home and fashion accessories.

Brand Amplifier was founded by Brixton-based, Jeannette Pritchard, in 2009 after being named Best Businesswoman in Lambeth. She wanted to support future generations of women to run their own business through a brand-based training and mentoring programme. Brand Amplifier has helped achieve an impressive 85% start-up survival rate for the 55 women who have graduated from the programme so far.

Brand Amplifier is now sponsored by J P Morgan and will be doubling its annual intake of talent. You can find out more about Brand Amplifier at brandamplifier.co.uk

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